A recent study by Mintel revealed that 37 to 51% of European beauty consumers considered “cruelty-free” claims to matter to them. “Vegan” and “cruelty-free” were among the fastest rising ethical claims, trumping the growth of environment-related claims.   As consumers begin to align their purchasing habits with their life-style commitments, the focus on environmental protection and animal well-being has increased with mainstream beauty users. This trend is driving the rapid rise in popularity of...